Political Trends

 02, Jul 2020 04:59 AM     456

9,500 IT cell heads, 72,000 WhatsApp groups ? how BJP is preparing for Bihar poll battle by the prints

New Delhi: After successful completion of over 60 virtual rallies in several states, the BJP is now gearing up to digitally fight the Bihar assembly elections scheduled later this year.

The party has appointed 9,500 IT cell heads at each shakti kendra in Bihar, who will be crucial in spreading BJP?s political messages to the people.

These 9,500 IT cell heads will be the real warriors of Bihar?s virtual election campaign, said a BJP leader, requesting anonymity.

Besides these IT cell heads, the BJP is also gearing up to form 72,000 WhatsApp groups for each booth so that voters can be informed about the party?s initiatives and messages ahead of the elections. In the last two months, the party has formed 50,000 WhatsApp groups.

Through these WhatsApp groups, the party will build the narrative, share videos of speeches of BJP leaders, and the party?s messages in real time.

These WhatsApp groups will be managed by booth-level workers and all the IT cell heads will work under the BJP?s national IT cell head Amit Malviya.

The BJP leader mentioned above told ThePrint the appointment of 9,500 IT cell heads came after a meeting between the party high command and state unit president Sanjay Jaiswal in May.

In Bihar, there are around 5,500 mandals, 9,500 shakti kendras and 72,000 booths. Each shakti kendra has at least 6-7 booths. 

?Since it is clear that election campaigning in this assembly election will be different from traditional ones, we are enhancing our digital infrastructure in a massive way to reach out to people. The BJP has been the pioneer in using technology in election campaigning from the beginning ? whether it was (former PM Atal Vihari) Vajpayee?s pre-recorded phone message way back in 2004 or using 3D van technology and the missed call experiment in 2014, we are trend-setters,? said the BJP leader.

?Due to the limitations of Covid, we will have to prepare ourselves to use technology in a massive way this time,? added the leader.

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