- • Formulating a comprehensive digital marketing strategy tailored to the campaign's objectives, target audience, and key messages.
- • Identifying the most effective online channels, including social media platforms, websites, and email, to maximize reach and engagement.
Social Media Management:
- • Creating and managing social media profiles for the candidate or party on platforms like Facebook, Twitter, Instagram, and LinkedIn.
- • Developing content calendars, posting engaging content, and fostering interactions with the online community.
- • Developing shadow/surrogate page marketing on social channels.
Online Advertising Campaigns:
- • Designing and implementing online advertising campaigns across various platforms, such as Google Ads, Facebook Ads, and other display networks.
- • Targeting specific demographics and geographic locations to optimize the impact of advertising efforts.
Search Engine Optimization (SEO):
- • Optimizing the campaign instagram and other online content for search engines to improve visibility in search results.
- • Conducting keyword research and implementing on-page and off-page SEO strategies to enhance online discoverability.
Online Reputation Management:
- • Monitoring and managing the online reputation of the candidate or party by addressing and mitigating negative content.
- • Implementing strategies to promote positive narratives and testimonials online.
